ANALYZING MAGAZINE FRONT COVERS | TARGET AUDIENCE'S
Entertainment is a well respected American magazines that reviews films, television, Broadway theater, books and popular culture.
TA This audience fits into a B1 social class, and have a Reformers psycho graphic profile. The demographic read this magazine to fulfill their gratification of information and personal identity. Age range: Entertainments magazine age range is most likely 18-40. This is because of its in depth reviews that may be less interesting for a younger demographic, while and older audience is more likely to appreciate this. It is also this age group that is most likely to enjoy a wide range of entertainment, and so would be drawn to a magazine that covers the whole spectrum. An older demographic would not be drawn to this magazine as much, due it references to pop culture which they may not relate to or understand. Gender: This magazine engages both genders. This is because, as I have already mentioned, Entertainment covers a large spectrum of entertainment and genres, so can be read and enjoyed by most. Race: This magazine's TA is not tailored to a specific race, as film, music, Broadway and books are universally enjoyed. Nationality: Entertainment is an American magazine, so their TA is most likely American. Most of the shows or films on Entertainment's covers are western, where English is the main language, hence attracting a western audience. Interests: The TA is interested in films, television, Broadway theater, books and popular culture. They most likely enjoy attending film cons. Secondary Audience The secondary audience that Entertainment attracts are fans of those interested in the specific show on the front cover. In this case, Stranger things fans, who are 11-17 year old that have an Explorer psycho graphic profile, are going to be drawn to this magazine. This is because of star appeal; they recognize the main character. |
Teen Vogue was a US magazine launched in 2003 as a sister publication to Vogue, targeted at teenager's. Like Vogue, it includes stories about fashion and celebrities.
TA This audience fits a C1 to D social class and has an Aspirers psycho graphic profile. The audience reads this magazine to fulfill the gratification of entertainment and personal identity. Age Range: This magazine engages people from the age range of 13-18, as the trends and celebrities that Teen Vogue writes about, are those that teenager are interested in. An older/younger demographic may not understand the references nor care too much about the celebrities the magazine represents. Gender: Teen Vogue sells fashion, gossip and lifestyle, hence attracting a large female audience. Majority of the Main Models are well know females, or males that most have a large female fan base. Race: This magazine attracts a white demographic. This is because the main models are usually white, and the stories are usually about stereotypical 'white girl' topics, which girls of other race's may find difficult to relate to. However, in recent issues, it has come apparent that Teen Vogue is attempting to represent a wider racial and cultural spectrum, in hopes that more girls will be able to relate to their stories. Nationality: Teen vogue is an American magazine, so the majority of it audience are American. Unlike Vogue, Teen Vogue only comes in on language, English, hence attracting a western demographic. Interests: The TA is interested in fashion, gossip and keeping up, or ahead of trends. Secondary Audience The secondary audience in this case, are fans of Kylie Jenner. This may be from her show, Keeping Up with the Kardashian's, or from her makeup brand, Kylie Cosmetics. This secondary audience are only attracted to this magazine due to star appeal. They are most likely 18-45 year olds and have an Aspirer psycho graphic profile of |
Ebony is a monthly magazine that covers news, trends, gossip and cultural insight.
TA This audience fits into the A to B social class, and have a resigned and reformers psycho graphic profile. The audiences reads this magazine to fulfill their gratification of personal relationships, information and personal identity. Age Range: This magazine attracts an age range of 25-55 year olds. This is because the the topics that Ebony writes about are for a mature audience, covering aspects such as politics, gossip about celebrities with an older audience, and stories that may be inappropriate or inapplicable to a younger a demographic. Gender: Ebony writes about a wide range of aspects, that are tailored to each gender. Majority of their stories are relevant to men, and women. Race: Ebony, meaning dark brown or black, attracts a black demographic. All of their main models are black, and on their website they claim to empower black men and women. Black people are attracted to the magazine as they aspire to be like the models and can relate to the stories that they write about. Nationality: Ebony is an American magazine, and so attracts an African-American demographic, and black western people in general, as Ebony is only published in English. Interests: Ebony's audience are most likely interested in popular black culture, politics, social issues regarding African-Americans and gossip. Secondary Audience The secondary audience of this magazine in specific, are those who are fans of the actors on the front page. These actors have a large demographic, who are probably within the age range of 18-55. They have a main-streamer psycho graphic profile, and fit into the B social class. |
Successful Mens Fashion magazines:
GQ
Production.
Editor in chief : Jim Nelson
Publisher : Conde Nast
Company : Advanced Publication
Editor in chief : Jim Nelson
Publisher : Conde Nast
Company : Advanced Publication
Brief background of the Magazine.
GQ, Gentlemen's Quarterly is an international men's magazine based in New York, and was founded in 1931. The publication focuses on men's fashion and lifestyle, however also cover, food, sex, movies, fitness, travel, sports, music, technology and books. It was first launched as Apparel Arts in the US as a men's fashion magazine for clothing trade, aimed primarily at wholesale buyers and retail sellers. As the magazines was solely for industry insiders to enable them to give advice to clients it’s print runs were low. However, as popularity grew with retail clients, it spurred the creation of Esquire Magazine. The apparel art logo was dropped and replaced for Gentlemen's Quarterly in 1958 and then once again replaced by GQ in 1967. The rate of publication was increased from quarterly to monthly in 1970. In 1980 Condé Nast bought the publication, and editor Art Cooper changed the course of the magazine, introducing articles beyond fashion and establishing GQ as a general men's magazine, hence bringing us to today's GQ. |
House Style.
GQ’s front cover homestyle usually consists of main centre image of a successful and contemporary male, such as The Rock, or David Beckham dressed in a suit, with sell lines surrounding them to convey how the world revolves around them successful and men, further exemplifying their importance. On some covers, the main models will be on the right, with the sell lines covering the left of the cover. The iconic and well known GQ masthead is always in the left upper corner in the same font, with the colour changing to match the colour scheme of the front cover. The colour scheme of the magazine are usually not to flashy, sticking with neutral colour such as beiges and greys, or primary colours, to create a sophisticated and professional aesthetic. The sell lines use language to connote fashion and men's lifestyle.
GQ’s front cover homestyle usually consists of main centre image of a successful and contemporary male, such as The Rock, or David Beckham dressed in a suit, with sell lines surrounding them to convey how the world revolves around them successful and men, further exemplifying their importance. On some covers, the main models will be on the right, with the sell lines covering the left of the cover. The iconic and well known GQ masthead is always in the left upper corner in the same font, with the colour changing to match the colour scheme of the front cover. The colour scheme of the magazine are usually not to flashy, sticking with neutral colour such as beiges and greys, or primary colours, to create a sophisticated and professional aesthetic. The sell lines use language to connote fashion and men's lifestyle.
Readership.
TA: The TA for GQ are young adult males between the ages of 16-40, since the magazine is focused on males lifestyle and fashion. An older or younger demographic will not find the stories applicable to them, as they may not understand the stereotypical references. Most of the main models are between this age range, hence attracting an audience that not only know who they are, but also aspires to be like them. Their TA is made up of black and white males that fit into the AB social class. This is because the main model on the front covers of the magazine are typically successful black or white models. They have an aspires and succeeder's psycho-graphic profile. They are interested in fashion and keeping up with trends.
TA: The TA for GQ are young adult males between the ages of 16-40, since the magazine is focused on males lifestyle and fashion. An older or younger demographic will not find the stories applicable to them, as they may not understand the stereotypical references. Most of the main models are between this age range, hence attracting an audience that not only know who they are, but also aspires to be like them. Their TA is made up of black and white males that fit into the AB social class. This is because the main model on the front covers of the magazine are typically successful black or white models. They have an aspires and succeeder's psycho-graphic profile. They are interested in fashion and keeping up with trends.
GENDER
Male — 62% Female — 38% |
AGE
16-24 years — 38% 25-34 years — 34% 35-44 years — 17% 45+ years — 11% |
JOBS
High income and above average — 79% Employed — 71% Business owners, managers, specialists, white-collars — 60% |
GQ’s positioning.
GQ’s sophisticated, mature and refined aesthetic, made by using mute colour schemes and successful celebrities male model, makes them a well respected male fashion magazine. By attracting a wealthier audience, they are able to sell the magazine issues at high price, making them one of the leading mens fashion magazine, despite not have unique selling point. Its codes and conventions are very typical for a men's magazine. |
Response.
Audiences are encouraged to buy GQ magazines due to its high reputation and of the range of celebrities they choose as their main models, which the audience will instantly recognize. |
Circulation.
Total circulation (2013): 938,359
Paid circulation: The magazine reported an average U.S. paid circulation of 824,334 issues per month, of which 609,238 were subscriptions
British GQ had an average circulation of 114,867, made up of 102,694 print edition sales and 12,173 digital edition sales, from July to December 2013.
Distribution.
GQ is released monthly by Advance Publications across Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Latin America, Mexico, Portugal, Romania, Russia, South Africa, South Korea, Spain, Taiwan, Thailand, Turkey, United Kingdom, and the United States.
Total circulation (2013): 938,359
Paid circulation: The magazine reported an average U.S. paid circulation of 824,334 issues per month, of which 609,238 were subscriptions
British GQ had an average circulation of 114,867, made up of 102,694 print edition sales and 12,173 digital edition sales, from July to December 2013.
Distribution.
GQ is released monthly by Advance Publications across Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Latin America, Mexico, Portugal, Romania, Russia, South Africa, South Korea, Spain, Taiwan, Thailand, Turkey, United Kingdom, and the United States.
Regulations.
GQ is distributed internationally, and so follow each individual country that it is released in. For example the British
GQ is distributed internationally, and so follow each individual country that it is released in. For example the British
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GQ MAGAZINE RATES
GQ STYLE RATES
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Esquire
Production.
Editor in Chief: Jay Fielden.
Company: Hearst Magazines.
Founded by: David A. Smart, Henry L. Jackson and Arnold Gingrich.
Publisher: Independent Media Sanoma Magazines
Editor in Chief: Jay Fielden.
Company: Hearst Magazines.
Founded by: David A. Smart, Henry L. Jackson and Arnold Gingrich.
Publisher: Independent Media Sanoma Magazines
Brief background of the magazine:
Esquire was first published in October of 1933. It started as a quarterly press run of a 100,000 copies. It later transformed into a refined periodical with an emphasis on men's fashion. In the 1960s, Esquire helped pioneer the trend of New Journalism by publishing such writers as Norman Mailer, Tim O'Brien, John Sack, Gay Talese, Tom Wolfe, and Terry Southern. The magazine was known for its over sized pages, and it was decided in 1971 to shrink it to the conventional size (8½×11 inches). The magazine was sold to Clay Felker in 1977 by the original owners. He changed the magazine from a quarterly magazine to a fortnightly magazine in 1927, under the title 'Esquire Fortnightly'. This experiment failed, causing the magazine to lose US$5 million by the end of the year. Felker then sold the magazine 13-30 Corporation in 1979, a Tennessee publisher, whose owners refocused the magazine into a monthly. It was then sold once again to Hearst in 1986. David M. Granger was named editor-in-chief of the magazine in June 1997. Since his arrival, the magazine has received numerous awards, including multiple National Magazine Awards. Prior to becoming editor-in-chief at Esquire, Granger was the executive editor at GQ for nearly six years. Its award-winning staff writers include Tom Chiarella, Scott Raab, Mike Sager, Chris Jones, John H. Richardson, Cal Fussman, Lisa Taddeo, and Tom Junod. Famous photographers have also worked for the magazine, among which fashion photographer Gleb Derujinsky, and Richard Avedon. |
House Style.
Esquire's front cover home style usually consists of a main center image of successful and contemporary male icon. The shots are usually close up or mid shorts. Models are usually dressed in suits, however there are many issues where models are wearing casual clothing, including a sweat shirt, jeans and denim or leather jackets. This goes against the codes of a men's fashion magazine, where models are usually dressed to connote sophistication and power. The model usually covers a part of the masthead and sometimes even parts of the sell line. This shows that Esquire is popular enough to be recognized without needing to display their masthead fully. The mast head runs across the top of the magazine, in its iconic bubbly and handwritten font. the sell lines usually cover the space around the model, leaving little free space. The sell lines use language to connote fashion and men's lifestyle.
Esquire's front cover home style usually consists of a main center image of successful and contemporary male icon. The shots are usually close up or mid shorts. Models are usually dressed in suits, however there are many issues where models are wearing casual clothing, including a sweat shirt, jeans and denim or leather jackets. This goes against the codes of a men's fashion magazine, where models are usually dressed to connote sophistication and power. The model usually covers a part of the masthead and sometimes even parts of the sell line. This shows that Esquire is popular enough to be recognized without needing to display their masthead fully. The mast head runs across the top of the magazine, in its iconic bubbly and handwritten font. the sell lines usually cover the space around the model, leaving little free space. The sell lines use language to connote fashion and men's lifestyle.
Readership.
TA: Esquire TA consists of males between the ages of 25 to 48. This 'older' demographic will appreciate the stories on happening news, as well as the suitable fashion trends for their age range. Majority of the models are also withing this age range, and so the audience will recognize the models (compelling the buy the issue) as well as aspiring to be like the model. A younger demographic will not find the stories applicable to them, and may even be seen as inappropriate for a younger audience. The audience will be part of the B social class due to the easy-going style the magazine has. They would have mainstreamers psycho graphic profile as the magazine represents successful celebrities that are extremely well known, have welcoming and casual aesthetic (e.g: having a bubbly and handwritten font for a masthead), and usually follow popular fashion trend that are not to over the top or out there. The audience would be white Americans, as most of the models are white males.
TA: Esquire TA consists of males between the ages of 25 to 48. This 'older' demographic will appreciate the stories on happening news, as well as the suitable fashion trends for their age range. Majority of the models are also withing this age range, and so the audience will recognize the models (compelling the buy the issue) as well as aspiring to be like the model. A younger demographic will not find the stories applicable to them, and may even be seen as inappropriate for a younger audience. The audience will be part of the B social class due to the easy-going style the magazine has. They would have mainstreamers psycho graphic profile as the magazine represents successful celebrities that are extremely well known, have welcoming and casual aesthetic (e.g: having a bubbly and handwritten font for a masthead), and usually follow popular fashion trend that are not to over the top or out there. The audience would be white Americans, as most of the models are white males.
Esquires positioning.
Through its monotone and neutral colour pallet with splashes of unconventional colours creates a playful yet powerful aesthetic for Esquire. This is also done through its animated and cursive masthead font. In a few issues even the sell lines will have a handwritten font. These elements put together create friendly, inviting and safe connotations for the magazine, hence attract an older demographic with a B social class. The magazine commonly follows the codes and conventions of a men's fashion and lifestyle, however is known for breaking these, creating a unique selling point. |
Response
Audiences are compelled to purchase issues of the magazine as the stories appeal to their mainstreamer needs (security). The use of star appeal also attracts the audience to the magazine. |
Circulation.
Total circulation (June 2012) : 757,535
'Esquire’s average circulation was up by 14.5 per cent, the largest of the men’s magazines, to 64,712 copies (up from 56,499 over the same period last year). But around only around half of these copies were actively purchased.' - PressGazette 2016.
Distribution
60% newsstand, bookstores, airports
30% targeted affluent subscribers
10% private jet terminals, luxury hotels
Total circulation (June 2012) : 757,535
'Esquire’s average circulation was up by 14.5 per cent, the largest of the men’s magazines, to 64,712 copies (up from 56,499 over the same period last year). But around only around half of these copies were actively purchased.' - PressGazette 2016.
Distribution
60% newsstand, bookstores, airports
30% targeted affluent subscribers
10% private jet terminals, luxury hotels
Regulations.
Esquire is an american magazine, and so follows the editorial guidelines made by ASME. 'The purpose of the ASME Guidelines for Editors and Publishers is to sustain that trust by articulating basic principles for the conduct of magazine journalists.'
The ASME Guidelines for Editors and Publishers states that (http://www.magazine.org/asme/editorial-guidelines):
Esquire is an american magazine, and so follows the editorial guidelines made by ASME. 'The purpose of the ASME Guidelines for Editors and Publishers is to sustain that trust by articulating basic principles for the conduct of magazine journalists.'
The ASME Guidelines for Editors and Publishers states that (http://www.magazine.org/asme/editorial-guidelines):
- The primary responsibility of the editor is to serve the interests of the reader.
- Avoid conflicts of interest.
- Differentiate editorial content and advertising.
- Editorial content and marketing messages should be clear to the average reader.
- Print and digital advertisements that resemble editorial content should be identified as advertising.
- Advertising on websites and in social media should be clearly labeled as advertising by the use of terms such as “Sponsor Content” or “Paid Post”
- Do not trade editorial coverage for advertising.
- Do not submit editorial content to advertisers for approval
- Disclose E-Commerce partnerships.
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