HOW DOES YOUR PRODUCT ENGAGE WITH AUDIENCES AND HOW WOULD IT BE DISTRIBUTED AS A REAL-LIFE MEDIA TEXT?
- TALKING HEAD
The TA of ‘ICON’ consists of young trendy men, looking to expand their wardrobe and keep up with the latest trends. They enjoy shopping at high end, chic clothing stores, such as TOMMY HILFIGER, BURBERRY, NIKE, ADIDAS, and many others.
According to the socio demographic theory, ICON’s TA falls into the A-B social class. This is considered the upper/middle class with occupations ranging from higher management, administrative or professional to intermediate managerial, administrative or professional. These high income jobs means that my TA have plenty of disposable income, meaning that they can easily purchase luxury items, such as a sophisticated men's fashion magazine.
ICON’ demographic would fit into a explorers and reformers psycho-graphic profile. The explorer side of the audience will seek discovery, and be interested in having a unique and out of the box style. They are also likely to be more compelled to buy from new brands. The reformers of the demographic will seek enlightenment, and will be very interested in expressing themselves through their fashion, and little about how others will view it. They are not very interested in expensive clothes, or labels and brands, but more so the quality and design of the product.
According to Blumr and Klatz gratification theory, ICONs audience will use the magazine for a number of reasons. One would to acquire information about the latest trend, fashion tips, as well as current affairs. This will satisfy the A-B social class, who are educated enough to understand political news. The audience may also use this magazine to satisfy their needs of personal identity, as they may relate to the favourite celebrities interviews, or feel that their hobbies and style is being reflected by the magazine.
By giving the audience the tailored gratification they desire, they are able to engage with the magazine.
Other ways in which i was able to engage with the audience was by using direct mode of address. This make a connection between the audience and the model, compelling them to pick up the issue. I also used models form with a range of nationalities, attracting a wider audience who feel that their personal identity is being represented in the magazine. I did this through all three pieces. I used an eccentric and avant-garde colour scheme to engage the the explorer demographic, who would be attracted to the page since they are looking for something new and exciting. On the front cover, I used well known names, such as Kanye West, in order to get the attention of my young male audience, through start appeal, who would be interested in the artist. When it came to my article, I split the text up, since a long block of text may not be as engaging for a younger audience. I also mentioned well known brands that the audience would be familiar with, and want to buy from.
My magazine will be distributed through modern techniques more so than traditional ones. Since my audience is younger, a modern technique for reaching them is much more suitable. They would be more drawn to the easily accessible version of the articles that they can access through their phones or other devices on the official ICON website; here they can also subscribe to the magazine, giving them a notification on any updates or news, and even get a hard copy mailed to them every time one is released. However, the magazine will also be traditionally distributed. Issues can be purchased at supermarkets as hardcoppies.
According to the socio demographic theory, ICON’s TA falls into the A-B social class. This is considered the upper/middle class with occupations ranging from higher management, administrative or professional to intermediate managerial, administrative or professional. These high income jobs means that my TA have plenty of disposable income, meaning that they can easily purchase luxury items, such as a sophisticated men's fashion magazine.
ICON’ demographic would fit into a explorers and reformers psycho-graphic profile. The explorer side of the audience will seek discovery, and be interested in having a unique and out of the box style. They are also likely to be more compelled to buy from new brands. The reformers of the demographic will seek enlightenment, and will be very interested in expressing themselves through their fashion, and little about how others will view it. They are not very interested in expensive clothes, or labels and brands, but more so the quality and design of the product.
According to Blumr and Klatz gratification theory, ICONs audience will use the magazine for a number of reasons. One would to acquire information about the latest trend, fashion tips, as well as current affairs. This will satisfy the A-B social class, who are educated enough to understand political news. The audience may also use this magazine to satisfy their needs of personal identity, as they may relate to the favourite celebrities interviews, or feel that their hobbies and style is being reflected by the magazine.
By giving the audience the tailored gratification they desire, they are able to engage with the magazine.
Other ways in which i was able to engage with the audience was by using direct mode of address. This make a connection between the audience and the model, compelling them to pick up the issue. I also used models form with a range of nationalities, attracting a wider audience who feel that their personal identity is being represented in the magazine. I did this through all three pieces. I used an eccentric and avant-garde colour scheme to engage the the explorer demographic, who would be attracted to the page since they are looking for something new and exciting. On the front cover, I used well known names, such as Kanye West, in order to get the attention of my young male audience, through start appeal, who would be interested in the artist. When it came to my article, I split the text up, since a long block of text may not be as engaging for a younger audience. I also mentioned well known brands that the audience would be familiar with, and want to buy from.
My magazine will be distributed through modern techniques more so than traditional ones. Since my audience is younger, a modern technique for reaching them is much more suitable. They would be more drawn to the easily accessible version of the articles that they can access through their phones or other devices on the official ICON website; here they can also subscribe to the magazine, giving them a notification on any updates or news, and even get a hard copy mailed to them every time one is released. However, the magazine will also be traditionally distributed. Issues can be purchased at supermarkets as hardcoppies.